Number one Mexican food brand in the UK, Old El Paso, is back with limited edition themed packs across best-selling SKUs in celebration of Mexican festival ‘Dia de los Muertos’, more commonly known in the UK as ‘Day of the Dead’. Through the brand’s limited-edition campaign, Old El Paso is inspiring UK households to immerse themselves in the tradition by getting together around the table to ‘Dine Loud and Proud’ and enjoy a delicious, high quality Mexican feast while remembering loved ones. As the holiday revolves around vibrant colours, parades, loud music, decorated skulls and marigold flowers, Old El Paso is offering two fiesta-ready themed on-packs across its Smoky BBQ Fajita and Cheesy Baked Enchilada kits across all stores. The Day of the Dead activity will be supported by influencer content, organic social posts, and shopper in-store/online. With Day of the Dead’s proximity to Halloween, it’s already a key time in the year for parties, food and drink and themed fun.

Source: The Times November 02, 2023 12:02 UTC