Sharat Sharan: Audience engagement and creating compelling digital experiences has been core to our vision since I founded ON24 more than 20 years ago. This was the power of digital and why we focused on helping companies deliver digital experiences to their customers. Consider that the average ON24 experience lasts over 50 minutes, engages 200-plus attendees, and delivers more than 20 data points per attendee. We’re able to capture all the unstructured data during an ON24 experience to understand behavioral signals. Our AI engine then distills this into an individual’s interest to inform the next best action, which could be another digital engagement or piece of content.

Source: Forbes April 02, 2021 22:07 UTC