OCHIENG: It is important to avoid repetition - News Summed Up

OCHIENG: It is important to avoid repetition


By PHILIP OCHIENGMore by this AuthorTautology is the habit by East Africa’s users of English of wasting words by saying the same thing twice in the same semantic breath. A good example took place on page 15 of the March 6 issue of The Standard daily. An overenthusiastic but misguided subeditor advised as follows in a screaming five-column headline: “Give incentives to spur retirement saving”. A subeditor, in other words, is a desk-bound word technician and layout artist. THEY ANNOYIt is important to avoid repetitions of that kind because they tend to annoy the more socially and aesthetically conscious readers.


Source: Daily Nation March 10, 2017 20:55 UTC



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