O2 Academy venues across the UK will now accept mobile tickets in a bid to simplify the experience for concertgoers and reduce fraud. O2 Academy venues across the UK will now accept mobile tickets in a bid to simplify the experience for concertgoers and reduce fraud. Academy Music Group (AMG) will use Ticketmaster’s digital mobile ticketing technology across its entire estate, meaning visitors can access their ticket securely at anytime from a handset instead of traditional paper tickets. The technology was trialled at the O2 Academy Brixton in October last year with musician Four Tet (Matthew Baker/PA)The move follows a trial at O2 Academy Brixton in October last year, in which attendees to four gigs of British electronica producer, musician and DJ Four Tet were encouraged to try using digital tickets. “We’ve been testing digital solutions with Ticketmaster over the last year,” explained Graham Walters, chief operating officer of the Academy Music Group.

Source: Irish Independent March 06, 2019 22:41 UTC