Now, US radio giant iHeartMedia has revealed its very own plans to extend its presence into the metaverse. iHeart also says that this token will give “fans unique access to offerings across its multiple platforms”. iHeart’s expansion into the metaverse comes two years after it made a ‘significant investment‘ in Artificial Intelligence. The so-called ‘metaverse’ – a conceptual virtual world – has become increasingly talked about in the music business in the pandemic era. “We have already stepped into the metaverse with NFTs and have much more to come.

Source: CBC News January 18, 2022 17:53 UTC