Facebook Inc’s Instagram has souped up its camera with quirky face-tracking filters, adding another feature similar to one offered by social media rival Snap Inc’s Snapchat. Facebook has been amping up its camera tool to take on Snapchat’s features such as disappearing messages and face-tracking filters, which are hugely popular among its teenaged and millennial users. For now, Instagram does not have sponsored face filters, where advertisers can create their own content. Snapchat’s “sponsored lenses” have become a major part of its advertising revenue. On Tuesday, Snap shares were down 1.9% at $20.37 while Facebook’s shares were up 0.3% at $149.77.

Source: Hindustan Times May 17, 2017 06:09 UTC