Quick-commerce platform Instamart reported an exceptionally strong build-up to Valentine’s Day this year, signalling how early planning and premium gifting are redefining the occasion. The data points to a clear shift away from impulse purchases towards thoughtfully assembled gift baskets, reflecting changing expectations around Valentine’s Day celebrations. On Valentine’s Day itself, nearly half of all orders were placed as ‘Orders for Others’ (OFO), meaning every second cart was delivered directly to someone else. Beyond traditional romance, Valentine’s Week also saw strong demand for personal indulgence. The sexual wellness category also recorded a sharp rise, reflecting evolving comfort levels and a broader definition of intimacy around Valentine’s Day.

Source: Mint February 16, 2026 07:34 UTC