“I think there’s more money to be made in the weed industry than selling records. There is, of course, a more serious backdrop to pop culture’s celebration of cannabis. Catering specifically to the female-focused weed market, it launched last year in California, but CEO Kate Miller first planted the seeds a decade ago after noticing how little mainstream representation female pot users had. “There were no brands or media portrayals of cannabis consumers that resembled how myself or my girlfriends were consciously integrating cannabis into our lives,” she says. “This is something that is being talked about in many corners of the cannabis industry,” she says.

Source: The Guardian June 01, 2019 06:00 UTC