Photo: Getty ImagesThe Crusaders have announced that they will be considering a change to their name and branding following the Christchurch terrorist attacks on 15 March - and that the status quo is 'no longer tenable'. The Christchurch-based Super Rugby franchise announced today that they will engage independent research company, Research First, to seek feedback and provide recommendations on the Crusaders team name and brand. Crusaders CEO Colin Mansbridge said they are committed to taking the process seriously and doing the right thing. "One of the contentious issues that has been brought up in the aftermath of the Christchurch attacks is the name of our rugby team – the Crusaders. In order to complete an objective process, Research First will be tasked with engaging relevant stakeholders and will use their expertise to evaluate the feedback and provide recommendations.

Source: Otago Daily Times April 03, 2019 00:56 UTC