After six months of driving for the US application in the gridlocked city, da Silva launched his own rival service JaUbra in the sprawling northern district of Brasilandia in 2017. But as we are already here, we don’t have any trouble,” says da Silva as he drives down the street where he was born 50 years ago, tooting his horn to greet residents. Rampant crime and poor internet access mean many Uber drivers do not accept journeys to the district. As the business grew, da Silva started to bring in other drivers in the area to help meet demand. But da Silva is not scared by the competition.

Source: The Express Tribune April 11, 2019 09:50 UTC