Dressed in Tech Dad chic – a crisp button-down shirt and jeans – Eyal already has coffee and looks busy when I burst in. Until recently, Eyal was what MIT Technology Review called “Silicon Valley’s most visible advocate of habit-forming technology”. His first book, Hooked: How To Build Habit Forming Products (2013), became a must-read in advertising and tech circles. “You need to aim to spend a little time with your feelings.”Everything, from when I start work to walking the dog, is mapped out. Facebook Twitter Pinterest Email, Eyal says, is the ‘mother of all habit-forming products’.

Source: The Guardian October 12, 2019 10:52 UTC