Beyond that, Amazon has created a customer experience that's so recognizable and praised, nearly every online seller aspires to replicate it. Focus On Your Customer Instead Of Your CompetitionAmazon’s success is directly derived from focusing on customer satisfaction. Any way that you can make the buying experience easier for your users will help bring more customers to your e-commerce website. Even when the entire experience is digital, you can’t forget how essential personal contact is for when things go wrong. Offer Detailed, Personalized RecommendationsWith its intuitive recommendations based on past customer behavior, Amazon’s recommendation engine and underlying algorithms are impressive.

Source: Forbes September 29, 2018 10:52 UTC