With the retail sector in flux, Nike Inc. is looking for new ways to sell sneakers and shirts, but some industry watchers worry that the company’s efforts to broaden its reach could damage its cultural cachet. The world’s largest sportswear maker has begun selling goods through Amazon.com Inc. and increasingly is using its mobile apps as sales tools, attempting to connect with consumers who are buying more online. Already, sales on...

Source: Wall Street Journal July 05, 2017 19:41 UTC