While allowing the big players to make what they do better, Apple AR, as with any new platform, creates opportunities for new services. Facebook’s Camera Effects Platform and Apple entering mobile AR software (and potentially hardware later this year) look set to recalibrate investor sentiment on the sector as a whole." A user points their app at a street address, which acts as a trigger in an AR app and brings up a list of occupants. A billboard or display ad in the subway will become a portal, with information, directions, video and social media. This column is a companion piece to "Apple AR Is Already Blowing Up" published here on Forbes.com on Friday, June 30.

Source: Forbes July 05, 2017 19:38 UTC