Nigerian startup Pricepally, a fresh and packaged food e-commerce platform, has raised US$1.3 million in seed funding to help it scale. Launched in 2019 by Luther Lawoyin, Jumai Abalaka, Deepak Bansal and Monsunmola Adefemi, Pricepally sources farm-fresh produce and distributes it via its e-commerce platform. The startup has now raised a US$1.3 million seed round from investors including Samurai Incubate, SOSV, ELEA, Hi2 Global, Chui Ventures, and David Mureithi, the former MD of Unilever West Africa. Pricepally will use the funding to expanding its footprint, entering new cities and growing in existing markets Lagos, Abuja, and Port Harcourt. It will also enhance its technology, optimise end-to-end operations, introduce innovative consumer features, and nurture burgeoning B2B markets.

Source: The North Africa Journal November 20, 2023 11:43 UTC