ShareNigerian home services startup Eden Life has rebranded and launched a new e-commerce marketplace to transform retail in the region. The new Eden Marketplace will offer categories like groceries, pharmaceuticals, electronics and beauty products. “Our rebrand signifies our evolution to improve life quality, while Eden Marketplace allows vendors to leverage our infrastructure so customers can conveniently get more done,” Eden Life stated. In April 2022, Eden Life expanded into Kenya and acquired local tech company Lynk to facilitate job opportunities. Acknowledging Nigeria’s declining purchasing power, Eden Life adapted from subscription services to diversification, like quick-service restaurant Homemade and now e-commerce.

Source: The North Africa Journal November 19, 2023 11:05 UTC