Dabur India, which has an annual capex of around Rs 350-450 crore, also plans to expand its manufacturing activities in the international markets catering to regions such as the Middle East and Europe. On Dabur's business in South India, Malhotra said, “We have made substantial progress in South India… it now contributes 19 to 20 per cent of Dabur's domestic business. In the southern market, several FMCG makers, including Wipro have jumped into the food segment with relevant regional offerings. Some brands such as Dabur Red, contribute 40 per cent of its business in South India and Dabur Honey and Odonil are very salient there, he added. "So we are looking at a lot of pollination of products in South of India to increase our saliency," he said.

Source: The North Africa Journal November 19, 2023 08:40 UTC