ADVERTISEMENTIt's been 60 years since the "A Diamond is Forever" slogan was written. How do you sell diamonds to a generation, that does not believe that anything is forever? "For younger millennials, 'forever' is not an end in itself," says DPA strategic consultant Emmy Kondo. (One ct. River IF soon burried in soil)"Real is rare"As as result, the campaign "Real is rare - a diamond is rare" was born. Who ever came up with the new slogan "Real is rare" - I bow to you.

Source: Huffington Post October 06, 2016 16:52 UTC