Wellington-based Whittaker’s Chocolate had retained the top spot in Reader’s Digest’s annual Trusted Brands survey. A total of 72 categories featured in this year’s Trusted Brands survey, the 22nd consecutive annual survey commissioned by Reader’s Digest. More than 1800 New Zealanders were asked to select three of their most trusted brands for each category. Rosa Woods/Stuff Whittaker's Chocolate has been ranked New Zealand’s most trusted brand for the tenth year in a row by Reader’s Digest. Whittaker’s chocolate also took the NZ Iconic Brand Category for the ninth consecutive year, ahead of Tip Top and Watties.

Source: Stuff April 26, 2021 20:37 UTC