The company added 393,000 digital subscribers during the three months, bringing the total of paid online readers to more than six million. The jump in digital readers fell short of the paper’s record-breaking run in the second quarter as the coronavirus pandemic raged across the country, but the performance was enough to lift total digital revenue. Online sales are now on a pace to exceed print operations for the first time on an annual basis. But a worrying trend might be this: Digital readers were the only growth business for The Times. As online subscription revenue rose 34 percent, to $155.3 million, print subscriptions decreased 3.8 percent to $145.7 million.

Source: New York Times November 05, 2020 12:11 UTC