In today’s digital age, traditional advertising methods are no longer enough to capture the attention of consumers. One such avenue that has gained significant traction is advertising within online video games. Platforms like Roblox have become a hotspot for brands to showcase their offerings to a vast user base. Roblox, often compared to Minecraft, is a virtual gaming platform where users can create and monetize their own games. This game seeks to engage users through sub-games and an overall Samsung-branded experience that reflects the company’s product range.

Source: The Guardian December 04, 2023 18:55 UTC