“It’s a little bit humorous but we’re still hitting a serious message,” Del Duca says of the latest effort, which is appearing on social media but not on TV. The 53-second video tweeted by Transportation Minister Steven Del Duca begins with a young guy texting with one hand and steering with the other. Ontario is turning to humour in a new social media ad aimed at getting drivers — particularly millennials — to put down the phone when behind the wheel. It’s the second commercial in the $1 million “put down the phone” campaign. The risk of a crash doubles when a drivers takes his or her eyes off the road for two seconds.

Source: thestar July 26, 2016 21:00 UTC