In a case of mistaken identity, many people downgraded and uninstalled the mobile application of e-commerce platform ‘Snapdeal’ instead of social networking app ‘Snapchat’ to mark their protest against certain unverified comments of Snapchat CEO about the Indian market. Read | Snapchat denies CEO’s “poor India” comment, but #boycottSnapchat trends onlineHowever, soon after the controversy erupted, #BoycottSnapchat became one of the top trending topics on Twitter with over 69,000 tweets. People began to uninstall the app and give it poor ratings and reviews on various app stores. “Dear CEO of Snapchat...why don’t you come to India and check out Indians’ phones,” wrote a user in review of Snapchat’s app. Interestingly, a section of Internet users mistook Snapchat to be Snapdeal and uninstalled the e-commerce app of the latter.

Source: Hindustan Times April 16, 2017 15:56 UTC