To combat password sharing, Netflix said it will limit U.S. viewership of its programming to people living in the same household. At that time, management had little incentive to risk riling customers by reining in password sharing. In February, it began blocking freeloading viewers in Canada, New Zealand, Portugal and Spain, following similar moves in Latin America. Netflix has picked up an additional 9 million worldwide subscribers since the ad-supported option debuted, although not all of those signed up for the low-priced plan. Although the new U.S. surcharge for viewers living outside subscribers' households is less than Netflix’s basic streaming plan, it comes at a time that Americans have been paring their discretionary spending because of high inflation.

Source: The Hindu May 24, 2023 07:58 UTC