US tech giant Netflix is establishing an on the ground presence in Sydney and has started hiring local staff as it fights to maintain its dominant position in the Australian streaming video market. NETFLIX Netflix launched its first Australian original, the eight part series,Tidelands in December. Netflix, the clear market leader in streaming video, has resisted opening a formal office in Australia and has not had any local employees since it launched there in 2015. The Netflix Australia library includes 1.6 per cent local content, RMIT research from 2018 shows. Netflix launched its first Australian original Tidelands in December 2018 and has since backed Chris Lilley's 10-part mockumentary series Lunatics.

Source: Stuff June 10, 2019 03:08 UTC