There are many Indias in India; each of them needs to be served differently, says Nestle India chairman and managing director Suresh Narayanan. Photo: Ramesh Pathania/MintNew Delhi: Nestle India Ltd is adopting a hyperlocal model for marketing and distribution that the local entity of the Swiss packaged food company believes will help increase penetration and expand reach leading to faster growth. Each of them needs to be served differently,” said Suresh Narayanan, chairman and managing director, Nestle India. Nestle products used to reach around 5 million of India’s estimated 9 million retail outlets before the Maggi fiasco that broke on 5 June 2015. In the last couple of years, Nestle India launched about 40 products.

Source: Mint February 26, 2018 21:33 UTC