The company, however, bucked the trend of a slowdown because of its lower exposure to rural markets. “The shift to organic is a worldwide trend now but I think for India it is something relatively nascent," Narayanan said. Going ahead, the company will add more organic products to its portfolio, Narayanan said without divulging details. We would look at ways and means of expanding our portfolio in organic," he said. The share of new launches with organic claims in the market here is still very small.

Source: Mint May 17, 2019 14:15 UTC