Nestlé and Dawn Foods sign EMENA region bakery deal including KitKat muffins - News Summed Up

Nestlé and Dawn Foods sign EMENA region bakery deal including KitKat muffins


A key deal has been signed between Nestlé Professional and Dawn Foods in a co-branding venture for bakery ranges including cookies and KitKat-topped muffins, in the EMENA Region (Europe, Middle East & North Africa), reports Neill Barston. According to the two businesses, the long-term agreement will see Dawn Foods will create unique recipes and a range of high-quality bakery products, made with ingredients from Nestlé. Both companies see this partnership as a good opportunity to link Nestlé’s most loved confectionery branded ingredients with the top-quality ingredients of Dawn Foods. The first product launched will be a quality muffin with the KITKAT ingredients taste, filled with milk chocolate and richly covered with KitKat topping. “The muffin made with KITKAT is the result of Dawn Foods’ market leadership in American pastry and the strengths of Nestlé’s confectionary brands which gives the unique KITKAT product taste experience.


Source: The North Africa Journal September 18, 2020 09:11 UTC



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