Bhubaneswar: Facing certain amount of anti-incumbency after 19 years of power, Odisha chief minister Naveen Patnaik is adopting innovative campaigns this election season to reach out to youth and build a conscious narrative that he is still the credible face for 4.5 crore Odias. Hence the social media is a potent medium to reach out to the masses and especially the youth. While Naveen Patnaik is busy doing roadshows and rallies, why has he chosen the social media to spread his youth outreach? “Social media gives a politician an advantage of one-to- many conversations. It’s a push method of making people believe what they want to say," said Nirali Bhatia, a cyber-psychologist.

Source: Mint April 21, 2019 10:18 UTC