Photo: Pradeep Gaur/MintNew Delhi: The National Geographic channel will air a 44-minute documentary early next month about the Pradhan Mantri Ujjwala Yojana, a government programme that aims to provide free cooking gas connections to poor families. “Given the expanse of the unique programme, National Geographic got interested in making a documentary,” a senior oil ministry official said, requesting anonymity. The Ujjwala scheme provides financial support of Rs1,600 for each cooking gas connection to eligible households. “National Geographic is a purist when it comes to infotainment,” said Debarpita Banerjee, president, north and east, at advertising agency FCB Ulka. The Ujjwala scheme has been gaining traction.

Source: Mint April 22, 2018 20:15 UTC