New Zealand Rugby is in negotiations with building materials company Altrad to become the next shirt sponsor of the All Blacks. It employs around 39,000 people around the world and is also the jersey sponsor for the French rugby team, for which it pays €7 million (NZ$11.7 million) a season. Aurelien Meunier/Getty Images Altrad currently sponsor the French rugby team and the company's owner Mohed Altrad is looking at doing likewise with the All Blacks. “I am basing myself on the study of Kantar Sports on behalf of the FFR (French Rugby Federation). However, he said there are parts of what NZ Rugby are offering that he’s not so keen on.

Source: Stuff April 05, 2021 21:22 UTC