CHAPEL HILL, N.C. (AP) — Bret Oliverio says he wants college athletes to endorse his Sup Dogs restaurant along the main Franklin Street drag steps from the University of North Carolina. Schools are cobbling together policies or leaning on state laws permitting NIL activities, along with having compliance staffers scrambling to ensure athletes follow guidelines. These are uncharted waters.”It certainly is for schools and for businesses assessing a market that is less than a month old. What about appearances at a car dealership or tattoo parlor – popular subjects of past NCAA infractions investigations – for a fee? To Athliance CEO Peter Schoenthal, whose company designed “disclosure and education” software helping schools review and athletes close NIL deals, the right time is now.

Source: thestar July 19, 2021 16:29 UTC