CUSTOMER BASEWhen the Equity Group Holdings was founded on October 1984, it was known as the Equity Building Society. Today, the bank’s parent company, the Equity Group Holdings, claims a customer base in excess of 9.2 million in the six East African countries that it serves. In its original structure, Equity Group Holdings aimed at providing mortgage financing for low-income customers, opening up opportunities for those previously excluded from financial services. JAMES MWANGIThe book says Equity Bank’s second phase of growth was marked by expansion of its products menu. “Coming from humble and even troubled beginnings, Equity Bank has transformed itself into a highly competitive player in the banking sector,” the authors say.

Source: Daily Nation February 02, 2018 15:56 UTC