General News of Sunday, 6 May 2018Source: www.ghanaweb.comNDC had a 'backward-looking' message in 2016 - Spio-Garbrahplay videoEkwow Spio-Garbrah is former Trade & Industry Minister and Presidential hopefulDescribed by many political commentators as an embarrassing defeat to have ever been handed an incumbent government, the 2016 electoral defeat of the National Democratic Congress (NDC) has been attributed to several things by several members of the NDC. Former Mahama appointee and diplomat, Ekwow Spio-Garbrah however believes the party's "backward-looking" campaign message in 2016 was one of the main reasons why the party was kicked out of office in December 2016. He added, "...There will always be communication challenges and in the view of many of us, the communication message of the NDC was backward-looking in the sense of looking at what we have done or achieved. The message was looking backward - listing the projects that were done and captured in the Green Book. But the electorates said fine, we gave you our taxes to do that but what are you going to for us the between 2016 and 2020?”The NDC flagbearer hopeful said the 2016 campaign message was not articulate enough to convince electorates to re-elect the NDC for another 4-year term.

Source: GhanaWeb May 06, 2018 09:45 UTC