The National Collegiate Athletic Association on Wednesday rolled out its first concrete proposals on how it plans to allow college athletes to cash in on marketing opportunities generated by their collegiate sports prowess. But the debate will likely focus on how the NCAA also wants to limit the opportunities star athletes can generate. The NCAA proposal would allow college athletes to retain agents and profit from their name, image and likeness as long as the association agrees that proposed deals represent fair market value....

Source: Wall Street Journal April 29, 2020 15:37 UTC