The company plans to introduce e-commerce marketplaces, seeking a new revenue stream from brands that aren’t necessarily buying costly national TV ads. William Murray Golf, an apparel brand from actor Bill Murray and his five brothers, is among the 30-plus brands initially slated to sell products on the website. Bill Murray is promoting his golf brand and NBCU’s Shop With Golf e-commerce store. NBCU tapped Mr. Murray to help it promote Shop With Golf. Mr. Murray and his five brothers also star in an online music video accessible on the website, among content featuring other brands.

Source: Wall Street Journal March 28, 2019 10:00 UTC