Ad and media executives, including GroupM's Rob Norman, Moat's Jonah Goodhart, Fox's Joe Marchese, Twitter's Anthony Noto and McDonald's Bob Rupczynski, gather on stage at an NBCU event to talk about the state of the industry. Ad and media executives, including GroupM's Rob Norman, Moat's Jonah Goodhart, Fox's Joe Marchese, Twitter's Anthony Noto and McDonald's Bob Rupczynski, gather on stage at an NBCU event to talk about the state of the industry. Ad executives are grappling with challenges in measuring consumer behavior across traditional and digital media platforms, as well as increased ad blocking, viewability and fraud issues. CMO Today Newsletter Get your daily dose of media and advertising news with WSJ’s CMO Today newsletter. During Tuesday’s event, media companies talked about the need to improve the commercial experience, while many brands focused on the opportunities—and challenges—resulting from improved technology.

Source: Wall Street Journal November 28, 2017 20:03 UTC