Myntra, which launched its Brand Accelerator programme in December last year, has set an ambitious target of generating a valuation of about $500 million-$1 billion from these private brands over the next three years. “One of the big bets we are making is with the Brand Accelerator. The Brand Accelerator programme aims to help small, local sellers who currently lack visibility and exposure to consumers. Myntra is also exploring licensing partnerships to bring more top international brands onto its platform this year, while also launching a few more private brands. We are also open to having an omni-channel presence because for big brands offline is also an important channel for visibility,” Tripathi said.

Source: Mint February 21, 2017 20:15 UTC