MUMBAI : One of the leading Indian e-commerce portals Myntra has announced that it has partnered with hyperscale cloud provider Microsoft Azure to accelerate its digital transformation journey. Anant Maheshwari, President, Microsoft India, said, “We are thrilled to partner with Myntra to integrate Azure cloud and analytics capabilities in India’s largest fashion e-tailer. The data center market is witnessing significant investments from colocation service providers, cloud/hyperscale service providers and telecommunication service providers. Myntra’s parent company Flipkart had announced a similar arrangement with Microsoft Azure few years ago. Since the deployment of Azure, Myntra, has recorded a 50% rise in orders in the latest edition of its biennial End of Reason Sale.

Source: Mint February 20, 2020 13:30 UTC