(March 26): Elon Musk said his artificial intelligence (AI) company, xAI, plans to upgrade its AI video generator, seizing on an opening left by rival OpenAI’s decision this week to discontinue its Sora product. OpenAI’s move to shutter its Sora video app may create an opportunity for other rivals, including xAI, Runway AI Inc and Alphabet Inc’s Google. Yet, the ChatGPT maker’s announcement also raises doubts about the costs and rewards of offering an AI video service. Sora, like other AI video generators, also needs a lot more computing power to run. Musk’s push to stick with xAI’s video product may be complicated by recent staff departures.

Source: The Edge Markets March 26, 2026 07:53 UTC