Almost all of this success is a result of music streaming, which despite years of double digit growth, appears to be flattening out. Most industry executives predicted that streaming numbers would soar during the pandemic, but the opposite happened. Still, we’re past that now and the weekly streaming numbers remain the same. An off-the-radar reason is the increase of podcast listening, which music streaming platforms bought into big-time starting in 2019. Now lest you think that podcast listeners are predominately beyond the age where their lives revolve around music (roughly 13 to 27), 48% of podcast listeners in the U.S. are between 12 and 34!

Source: Forbes January 10, 2021 15:56 UTC