The $200 billion e-commerce market Morgan Stanley is forecasting for India by 2027 just got a new contender—with a very different plan. India has 432 million internet users, but only 60 million online shoppers. It’s reasonable to expect that Indians’ familiarity with digital payments will grow more quickly than their penchant for online shopping. In 2027, too, only 475 million people—out of an estimated 915 million internet-enabled Indians—will be shopping online. Amazon CEO Jeff Bezos has pumped $5 billion into India, and he’ll probably need to double that quickly.

Source: Mint November 17, 2017 03:45 UTC