BENGALURU: A unique experiment is underway in a handful of villages across Shimoga and Davangere districts of Karnataka. Every day, two vans snake across the weather beaten roads of these districts, selling products ranging from mobile phones to washing machines. Curiously, neither of these vans carries a single product, but just a bunch of virtual reality headsets and mobile phones. I was zapped,” Padaki said.When 1Bridge interviewed these customers, it found that rural customers had a different set of problems. So, we get him a test drive in his village,” Padaki said.

Source: Economic Times November 17, 2017 03:36 UTC