Moving away from meatA McDonald's "PLT" burger with a Beyond Meat plant-based patty at one of 28 test restaurant locations in London, Ontario, Canada Oct 2, 2019. The two largest global alternative meat players -- Impossible Foods and Beyond Meat -- are yet to join the Chinese market, leaving it open for local players to gain a strong foothold. Alternative meat is not a new development for China, as imitation meat made from plants, such as seitan and tofu, has been a part of the national cuisine for more than a thousand years. The global alternative meat market was estimated at $4.6 billion last year and is predicted to reach $6.4 billion by 2023, with Asia the fastest-growing region. This could be an opportunity for Thailand where non-meat diets are celebrated each year during the Jae Vegetarian Festival, which features premium-grade plant-based meat substitutes.

Source: Bangkok Post November 11, 2019 05:21 UTC