11.11 sold US$10bn in 29 minsA large screen shows the campaign’s total gross merchandise value (GMV) reached 100 billion RMB by one hour and three minutes and 59 seconds. According to Alibaba, total gross merchandise value (GMV) of the campaign reached 30 billion RMB ($4.28 billion) in the first 5 minutes and 25 seconds. Within 17 minutes, GMV hit 57 billion RMB, surpassing the total GMV of 2014. The event began in 2009 when the total GMV reached 52 million RMB ($7.8 million). It soared to 213.5 billion RMB ($30.8 billion) in one day of 2018.

Source: Bangkok Post November 11, 2019 04:12 UTC