OPINION: A year ago ecommerce became a lifeline for Kiwi small businesses, and we announced 500 free ecommerce websites to help struggling SMEs trade online through lockdown, and beyond. But what happens when getting online doesn’t feel so ‘mission critical’ to business survival anymore? Find the opportunity in the numbersThe 2020 online shift saw massive digital change from many SMEs and consumers, alike. Last year alone more than 9000 new ecommerce stores started in New Zealand, and more than 305,000 Kiwis shopped online for the first time. Often the first challenge is identifying the key blockers to getting started online, and taking small but intentional steps to tackle those blockers.

Source: Stuff April 12, 2021 12:56 UTC