Visitors spend 66 per cent of every $1 in Kaikoura. Between 25 March and 25 June the coastal town of Kaikōura was found to have the highest proportion of visitor spend (65.88%) followed by the Mackenzie District (64.76%) and South Wairarapa (62.50%). Kaikōura's relatively small population of under 4000 means there is an outsized representation of visitor spend, but the figures show that the coastal charm continues to draw visitors. There may be a double edge to the strong tourism spend says Dot Loves Data's government director Justin Lester. Auckland makes up just under a tenth of Kaikōura's visitor spend - which is a trend throughout much of the country.

Source: Otago Daily Times July 05, 2021 20:48 UTC