Morocco outperformed the rest of the Maghreb ranking first in the Global Soft Power index 2023, a ranking underscoring the country’s efforts to polish its image and expand its influence globally. Soft power refers to a nation’s ability to influence others through non-coercive means, such as culture, values, and foreign policy. Morocco came in the 55th globally and the third in Africa behind Egypt and South Africa. The Global Soft Power Index by Brand Finance is a survey-based annual research study on perceptions of nation brands, capturing the opinions of over 100,000 worldwide on 120 nation brands. The United States, the United Kingdom, and Germany retained their top 3 spots in the ranking.

Source: The North Africa Journal March 11, 2023 02:12 UTC