As it seeks to diversify its tourist emitting markets, Morocco sees enormous opportunities in the Chinese market, which has 130 million tourists traveling abroad annually and spending generously. Morocco has therefore taken a series of incentives to attract 500,000 Chinese tourists by 2020 up from 10,000 in 2015. The tourism promotion office will reinforce its presence in China with the aim of adapting the Moroccan offer to the Chinese tourist market, said Morocco’s tourism minister Mohamed Sajid following talks with Chinese tourism officials in Beijing. Contacts have been made to explore the possibility for Chinese airlines to fly to Morocco in tandem with the rise of Chinese tourists visiting the Kingdom, he said. Meeting the goal of attracting more Chinese tourists hinges on preparing Moroccan tourist professionals to be up to the expectations of Chinese tourists.

Source: The North Africa Journal February 04, 2018 12:56 UTC