News North Rift now eyes European beef marketMeat products from livestock in the North Rift region are naturally salted, thanks to the area’s red soil. FILE PHOTO | NMGThe livestock-rich North Rift region is seeking to tap the lucrative European Union market for its beef and other animal products. Official data shows that livestock diseases rob the country of Sh24 billion annually, attributed to reduced market access, decreased productivity and deaths. Counties under the North Rift Economic Bloc last year shut down all livestock sale yards and restricted inter-county movements to control spread of diseases. Meat products from livestock in the region — like Baringo and West Pokot — are naturally salted, thanks to the area’s red soil.

Source: The North Africa Journal February 04, 2018 07:41 UTC